Over 30 000 cyclists will participate in the 21st edition of Joburg’s biggest cycling event, the Telkom 947 Cycle Challenge will be held on Sunday 19 November.
As part of its effort to raise funds for the much-needed children in road safety initiative, Xperien has invited other corporates to “Peddle for a Purpose” and join the Xperien cycle team at the Telkom 947 Cycle Challenge. The campaign aims to raise R100 000 and we are looking for more than 50 riders to ride in our team this year.
Xperien’s Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in South Africa. It is an ambassador for Wheel Well, a non-profit organisation that focuses on safety for children.
Xperien senior business development manager Bridgette Vermaak says Wheel Well is the only not-for-profit organisation that focuses exclusively on children in road safety. “It is a small organisation with a huge task at hand.”
Xperien Cycling team was established specifically to raise awareness for this non-profit organisation. The team and its supporters network at key cycling events to create exposure for sponsors in return for their contribution.
“With car crash death and injury remaining unacceptably high, our work is more urgent than ever. The exposure that we will enjoy during an event such as the 947 Cycle Challenge is immensely valuable and funding will give us wings to fly,” says Peggie Mars from Wheel Well.
A sponsorship of R1500 will secure entry to the Telkom 947 Cycle Challenge and includes registration fee and cycling shirt. Alternatively, to support this initiative, one can ‘Challenge a rider’ by sponsoring a rider per kilometer with a minimum of R1 per kilometer.
“We are deeply honoured that Xperien partnered with us in this challenge and grateful that we will be enabled to do what we do best, road safety for our dearly beloved children,” she concludes.
To participate in the Telkom 947 Cycle Challenge, or to donate a car seat to help Wheel Well with road safety for children, Peggie directly on 072 385 7121, firstname.lastname@example.org or visit www.wheelwell.co.za